What makes this book unique?

1. It is written by a practioner. Jessie Paul is a successful marketer and as Chief Marketing Officer of Wipro’s IT Business and Global Brand Manager at Infosys she has played an important role in putting Indian IT on the world map.

2. Case studies and examples from the Indian market.

3. Interviews with business leaders.

4. Cartoons!

Written in a conversational style, and with many personal anecdotes, the author makes the brand building journey come alive. The book teaches without preaching.