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As the Chief Marketing Officer of Wipro’s IT business, and previously as the Global Brand Manager at Infosys, Jessie Paul has used marketing innovations to communicate brand values in a frugal, yet effective manner. In No Money Marketing, published by Tata McGraw Hill, she brings together these concepts to explain how you can transform a challenger firm to market leader, frugally.
What's New?
Interaction on "Building a global B2B brand: Wipro" with Hult International Business School.
Presentation on Frugal Marketing at Great Lakes Institute of Management, Chennai
Steve Hamm reviews No Money Marketing on BusinessWeek Blogs.
No Money Marketing in Business Standard's top 10 Business Bestsellers list.
Launch of No Money Marketing in Mumbai by Rama Bijapurkar, Author of "We are Like That Only". October 15th, 2009, 7pm at Crossword, Kemp's Corner, Mumbai.
"Money can't stop business" - The Financial Express, October 4, 2009
Jessie to speak on Frugal Marketing at SIBM, Bangalore, November 3, 2009
No Money Marketing launched on Sep 16 at Crossword, Residency Road, Bangalore. Chief Guest: Mr N R Narayana Murthy Jessie to present on Frugal Marketing at ITSMA Annual Marketing Conference 2009, Boston, October 27-28, 2009.
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